My new smart phone has a button I have to press if I want to use it as an actual telephone. Which reminds me that not so long ago I would have been very perplexed if someone made the absurd suggestion of taking a photograph with a telephone or anything else that was not a camera. I suppose it was inevitable that the telephone instead of another household device evolved into today’s digital Swiss Army knife, but that was a chance occurrence? Could we today be carrying iToasters around with us, taking photographs, and occasionally pressing a button when we wanted some toasted bread?
In 1987 Steve Jobs pulled over at a rest stop on the Interstate. He plugged his toaster into the car’s cigarette lighter. Because of his fondness for buttered toast, he had adapted the appliance to work in his car while he traveled. Suddenly, while he was waiting for two slices of enriched white Wonder bread to toast to a golden brown, an escaped elephant from a nearby zoo dashed across the Interstate. Cars swerved to avoid the rampaging beast. The elephant paused on the grassy median, raised its trunk and trumpeted. Three more elephants lumbered across the northbound lanes and joined the first. “If only I could take a photograph and send it to my friends at Apple,” Job cried. His toast popped up, each slice making a little somersault before returning softly to the toaster slots. Jobs looked down at his appliance. The delicious aroma of toast filled the inside of his Ford Escort. An idea was born.
If only Steve Jobs had really, really liked toast.